Free tool · Profit Check
Small changes. Big profit swings.
Most agencies try to fix profit by spending more on ads. Usually the money is hiding further down the funnel: calls that never happen, offers that don’t close, clients who leave too early. Watch the demo, then move the sliders to match your own business.
How it works: booked calls = ad spend ÷ cost per booked call. New clients = calls × show rate × close rate. Net profit = lifetime gross profit of the new clients minus ad spend. Lifetime in months = 1 ÷ monthly churn. Example numbers only.
What each slider means
Four levers. Only one of them is ad spend.
Show rate
Booked calls that never happen are pure waste. Reminders, confirmations and a short pre-call message usually fix this in a week.
Close rate
A clear offer, a simple sales script and fast follow-up. This is where most profit hides, and it costs nothing in ad spend.
Cost per booked call
Tighter targeting, better creative and cleaner tracking. I look at this last, because cheaper calls only help once the rest of the funnel works.
Churn
Clients who stay longer pay for everything else. Good onboarding and regular reporting are the cheapest growth lever you have.
Want me to run this on your real numbers?
Book a 20-minute call. Bring your ad spend, show rate, close rate and churn. I’ll show you which lever is worth fixing first, even if we never work together.